Tough to troubleshoot when you don't know what you are doing or havent seen what it's supposed to look like in real life. I have to assume that if I was guessing right I did not let the tobacco out of the pouch long enough to dry out first. I never did get a really good ember on top and when i thought i was finished and couldnt light it anymore with all the junk on top, I dumped it and there were some fresh leaves on the bottom. I also probably packed on the loose side rather than the tighter side so the draw was pretty loose I think but not sure. Even for drug store tobacco it was pretty flavorful i think so I look forward to the good stuff someday.