Timing is a little odd, or maybe it's all part of the plan. Any of you guys read the Rubin interview in the latest Cigar Aficionado? You remember a few years back when the CEO of Domino's went on a bunch of commercials and basically admitted that their pizza sucked really bad, but they were working to improve it?

The owner of Alec Bradley basically did the same thing. He said that demand outstripped their ability to produce a quality product in 2012 after Prensado was named CA's #1 cigar, and was pretty frank about how awful their cigars were for a year or two. I remember buying a 5er of Prensados in 2013 and none of them burned right, and I have mostly given up on the brand ever since.

I know it seems a little off-topic, but maybe he did this for a little publicity and to try to wash the bad taste out of people's mouths as part of the acquisition deal. On the other hand, he also talked about his sons working for the company and how important that was to him.