I've been smoking for some time and over the years I found I like cigars with good flavor. Some on that list may be mild, some medium, and some strong. However I seem to get the best balance of flavor and strength in medium bodied cigars. Mild cigars may have good flavor, but if it has no "kick" (also a flavor) it just seems to be lacking. On the same hand some cigars that are all "kick", often don't allow the subtle flavors of the cigar to come through and shine.