My experience a box split is for cigars several people may want to try but no one wants to commit to a full box of. Many times that can be a more expensive stick or a stick that maybe is harder for some to get access to for whatever reason. But when considering a box split maybe you can get the box for $100 for 20 and you only want the 5er. So that means you can offer 3 5ers for $25 plus shipping the shipping is what screws over cheaper box splits. Small flat rate is basically $8.50 now. So that moves your $5 cigar into a $6.70 cigar. So if the cigars is a great deal at $5 is it still a good enough deal for someone at potentially $6.70 or is it a $7 cigar they can walk into a B&M and purchase without the mail time?

My experience is thats where most of us even those with smaller budgets either get the 5pk to see if you like it or more storage on the stuff you enjoy if you can get the deal.

Just my 2 cents