At this point I only buy what I know I like. All the marketing hype doesn't impress me at all. In fact, more often than not it pisses me off. If some new cigar comes out and in a few years it still seems to have a good, solid following (and it's available in a RG I like, aka corona, lancero, etc) I might decide to try a 5 pack if it's in my price range ($7 or less per cigar).