They can name any cigar they want with Holiday Names as long as there is a discount added to it. I wait for Holts to come out with their Opus and Anejo deals but a lot of times the deals have a caveat to increase sales like " Buy this and then add that and you get a discount on the whole package." Yeah, that's like buying a car with a CD package and then buying a year contract that sells you the best sounds of some musical group in China or Japan.