Quote Originally Posted by Aithos View Post
I would be more focused on having a split like 30% low, 55% mid, 15% high or something of that nature. I know the idea of having each case be a range is symmetrical and and sounds attractive but from a money making standpoint it would be a big mistake. I can tell you right now that high end will not make up even close to 30% of your total sales. Out of 60 boxes I would say no more than 6-8 should be high end.

Keep in mind that if you end up selling a ton of high end cigars you can always skew the numbers that way later as you sell low/mid boxes. It's a lot harder to do the opposite...

Edit:

I would say low end would sell for 3-5 dollars, mid would be 6-9 dollars and high would be 10+ if you want a dollar range. The vast majority of what you stock should fall into the mid range, even your high end should be mostly on the low side. Not many people are going to buy homebrew and then grab a $15-20 cigar...
Gerat feedback my friend! I like how you are thinking! Its right about where I would like to be...


Quote Originally Posted by Hardheaded View Post
It is a very nice list, that skews a bit to the high or HTF end of cigars.

Some mid range, or $6-$9 cigars based on normal, B&M pricing would be...

Diesel
Punch
Partagas
Brickhouse
Room 101
CAO, Brazilia and Mx2 specifically
Asylum
Ave Maria
Most Fuente Offerings.

I would also suggest a small section of smaller smokes, maybe in place of some of the low end sticks. A small selection such as Cult Blood Red Moon, The Nat Sherman .5s in all three options and MUWAT Baitfish give a pretty good range flavor wise and are affordable. Nive size for a ride home from your shop too.
That is a great list right there. I was thinking Diesel too because I really like them myself. I do have about 4-5 boxes of small cigars on that list too.

I think you guys are all onto something!

Love the feedback gents!

Cheers
Jay