The Berings, Cuesta Reys, were a notch better than the El Productos,which in turn were better smokes than the Dutch Masters,White Owls etc in the 1950s. More expensive at $8.00 for a box of 25.And Bering had a "short" size that was a lot shorter than today's Nubs., Cant recall the exact price,but doubt it was more than five bucks a box.