Well, I think the purpose is to get the word out on FB by having entrants share posts created by the company...NOT to just throw out boxes of cigars for grabs...so, there's a quid pro quo...you share, help their advertising efforts, you MIGHT get a box of cigars. If you've chosen not to play on FB, well, you're not in a position to help them...so you've made a choice, they've made a choice. There are advantages and disadvantages of playing the FB game, this comes under the category 'disadvantages', I reckon...