They are sticks made to generate business toward stores that are a part of the Tobacconists' Association of America. Each participating brand has a different take on what they offer. New blend (Tatuaje, Asylum, Crowned Heads, Nat Sherman, LFD), special size (VSG Robusto Especial, Acid, Alec Bradley, Jamie Garcia, Padron 1964, Rocky Patel, Casa Magna) or a slight change like the La Antiqudad with a different wrapper.

There are a lot of qualifications/obligations to become and stay a TAA member shop, so there aren't many of them