I think all of these scenarios have some truth to them. On one hand, BG was wrong about calling the products "fakes," and I wouldn't blame CI for feeling aggrieved. But as you said, CI has some questionable marketing practices, and while I don't agree with how he went about it, BG's actions did serve to highlight some of those practices. I think there's legitimate beef with CI here, and anyone who has purchased from them has the right to air that grievance publicly.
But you have to remember BG has this CO enterprise, where people around the world send him free cigars, and he does what he does. Many of us may think he's a clown, but to a specific subset of the cigar community, he has a good reputation. He also has business outside the cigar industry. I could see where he may not want this fight with CI, in deference to his other interests. Does that make him a pansy? Well, probably. I'm not saying I agree with him, but I understand.