boutique cigar talk

[StogieNinja]

I don't think it's the end of boutique cigars, I think it's coming close to where "boutique" is becoming a cliché in the cigar industry.

Boutique to me means total production - not production in a line, or limited edition. It's a small company that only puts out a small amount of cigars overall compared to the "big guys."

If I started rolling my own cigars, and only made 1,000 per year, they would be boutique cigars. If those were wildly popular and the identical blend, approved by me, was manufactured by General Cigar as Stonecutter2 Coronas, limited edition of only 150,000 - they are no longer boutique, they are produced en masse compared to small time production as they once were.

Everyone espouses the boutique buzzword right now, but they've diluted its meaning. It's not the end of boutique cigars, it's likely nearing the end of calling so many things boutique cigars. There will always be small time manufacturers putting out awesome stogies on a limited availability basis...but they'll get called something new to differentiate themselves.

Agreed.

[stonecutter2]

Agreed.

I humbly propose that henceforth any true "boutique cigar" should be referred to simply as "a stonecutter."