They need to do what they did with beer and break companies into classes by production volume. Then there would actually be a definition set by the industry for what makes a cigar company boutique or not. Until then its a loosely used marketing term everyone is trying to cash in on. I don't think the trend is over personally. Then again I also think its possible everyones pushing all these new lines now so they're grandfathered in if the FDA passes their agenda on the industry.