boutique cigar talk

[HIM]

They need to do what they did with beer and break companies into classes by production volume. Then there would actually be a definition set by the industry for what makes a cigar company boutique or not. Until then its a loosely used marketing term everyone is trying to cash in on. I don't think the trend is over personally. Then again I also think its possible everyones pushing all these new lines now so they're grandfathered in if the FDA passes their agenda on the industry.

[Jaybird]

They need to do what they did with beer and break companies into classes by production volume. Then there would actually be a definition set by the industry for what makes a cigar company boutique or not. Until then its a loosely used marketing term everyone is trying to cash in on. I don't think the trend is over personally. Then again I also think its possible everyones pushing all these new lines now so they're grandfathered in if the FDA passes their agenda on the industry.

This was my thinking when I first read the OP's post. Its all about the numbers when it comes to the term. It has to be. Just like the beer industry. Is it "craft" "Micro" "Macro" the numbers tell us what to call it. Not the brand or the parent company. I like the term myself. I like the idea of it as a whole. But the cigar industry has a LONG way to go to be able to "Label" something and have the consumer have ANY IDEA what they are getting. The beer industry has it NAILED with the BJCP guidelines. IMHO..

Cheers
Jay