to put a twist on it can we say companies like Drew Estate and Tatuaje have "boutique" lines like the Unicos, Monsters, M80s, and so on. Yes they are hard to find cigars but can be avertised as "boutique" for example the M80 was made just for 2 guys. its such a lose thrown word now a days. i dont think its over any time soon. yes the top selling brands are the big name brands that are mentioned like Padron, Fuente, Davidoff, Romeo y Julieta, Perdomo, Rocky Patel and La Flor Dominicana but we as a cigar geek group our a small percentage of the cigar smoking community where the brands listed get all the more main line every day smoker.