This is what they call F U kind of money and when you have that kind of money to throw around you can buy anything you want. It's all relative and while I can afford $10 cigars all day long it's when I throw $20 at a cigar my sphincter tends to tighten up a bit. Not everybody can afford expensive cigars and to charge this kind of money makes no sense as we're talking about tobacco. I think it's more about "exclusiveness" than having a cigar worth that much because quite frankly they aren't worth that kind of coin. I've smoked $50 and $100 cigars and I'll tell you with a certainly they weren't worth it. The fact is that bragging rights are what motivate sales for cigars that cost this much. JMO